Smart Media

Hardee’s | #Bestsellerbrad

We found an author in Staunton, Virginia who has written all eight of his novels at his local Hardee’s. To mark the release of his latest, we launched a social campaign and dedicated his regular booth with a commemorative plaque. Despite only buying media in a single tiny Appalachian town, the campaign earned coverage in The Onion and USA Today.

Orangetheory | targeting weight loss

Orangetheory is for every kind of athlete. So we were always wary of making any one topic — competing, muscle building, weight loss — its central talking point.

This all changed with the advent of paid social. We created content specific to different types of exercisers then strategically amplified with paid social’s targeting capabilities.

Yelp | Nashville immersion

As ACD (Copy) on Yelp’s first multi-touch campaign, I helped the top name in restaurant reviews show the world they are more than just restaurant reviews.

GCD/ART: Dan Brindley