Culture Bets

Culture Bet
(noun)
\ ˈkʌlʧər bɛt \
Basically any kind of non-traditional brand activation, typically “timed” to a well-known occasion, event or holiday. We call them “culture bets” so that CMOs look up from their phones during the pitch.

Hardee’s | National buttermilk Biscuit Day

We get up at 3AM every morning to make biscuits fresh from scratch. Which begs the question — does anyone else? We live-streamed on social for 4 hours to find out but you don’t have 4 hours so here’s a quick recap. Happy #NationalButtermilkBiscuitDay.

Onstar | Road Safety Week

The road is typically the last thing drivers are focused on these days. So during Road Safety Week in Canada, we decided to encourage car owners to Park the Distractions with this fun OLV campaign.

Orangetheory | April fool’s

Why measure your workout in miles and steps when you can track a metric that really counts — tacos earned.

Hardee’s | Biscuit Dream holiday video

My boss told me to make something Christmas-y for Hardee's and boy oh boy was he surprised when he saw this. Christmas is a really hard holiday to “own” but we tried anyway.