Experiential
Carl’s Jr. | Written in the Stars
In 2018, Carl’s Jr. debuted in NYC. The only problem? There wasn’t a Carl’s Jr. within 2,000 miles of Manhattan.
So, I wrote and produced an off-broadway play and created a guest list comprised entirely of LA-expats journalists and influencers. Their existing awareness of the brand helped them promote the event more authentically so as to most effectively spread the good word of CJ.
The stunt saw coverage from NBC New York, Food & Wine, Genius Kitchen, and The Daily Meal, and our PR agency said it was the first brand event they’d ever seen where 100% of RSVPs actually showed up.
Co-writer: John Behlmann
Director: Wes Grantham
Hardee’s | Cropburger
Hardee’s launched a new brand campaign in 2019. My team was tasked with supporting with social and PR, and since nothing’s more American than a damn farm, we partnered with “crop artist” Stan Herd to create the world’s first Cropburger! It was next to the tarmac at BNA so we also extended on social by having a bird’s eye photo contest.
OnStar | OnStar on I.C.E.
To demonstrate OnStar’s versatility and “beyond the car” functionality, we sent snow sports influencer @livingspreethegoodlife into the couloirs of Big Sky, Montana with nothing but her Guardian app to keep her safe.