Branding

TIAA / EVerbank

In 2022 we were invited to pitch TIAA Bank. The ask was two-fold:
1) win the business
2) oh and also rebrand us pls

Despite what literally everyone says, rebrands aren’t complicated. Determine your building blocks — name, colors, fonts, icons, messaging, tone, etc. — and the rest should organically follow. The “Atomic” framework seen here is a simple but brilliant approach I learned from the fine folks at Campbell Ewald and have used ever since.

Needless to say, we won the pitch.

CCOS: Clarence Bradley / Silmo Bonomi

Native Microbials

What’s the only thing cooler than one rebrand? Three rebrands.

GCD/ART: Dan Brindley