It can’t all be stupid jokes about cheeseburgers.
The lion’s share of my social media work has been fun, zany fast food campaigns because, well… I’ve worked on fun, zany fast food brands. But above all else, social always has to be on-brand. So when I moved to INFINITI, I had to pivot.
Luxury should be lived in — that’s the evolution of this historically luxurious brand. The QX80 doesn’t belong in a musuem, unvarnished without a tick on its odometer. It belongs at the center of your life, and whatever terrain that life may traverse.
