Hello. I’m Sam.
CNN | CNBC | ABC News | Fox | USA Today | The Today Show | Time Magazine | Washington Post | Refinery29 | Thrillist | Buzzfeed | Mashable | Adweek | PR Week | Elite Daily | People | OK! Magazine | Huffington Post | LA Times | Wall Street Journal | Business Insider | GQ | The Late Show with Jimmy Fallon | The Late Late Show with James Corden | The Daily Wire | HLN/Robin Meade | Delish | Billboard | The Takeout | The Onion | Marketing Dive | The Drum | MediaPost | Eater | So Many Shows | Econotimes | QSR Magazine | Food & Wine | Saturday Down South | Genius Kitchen | Business Journal | Nation's Restaurant News
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CNN | CNBC | ABC News | Fox | USA Today | The Today Show | Time Magazine | Washington Post | Refinery29 | Thrillist | Buzzfeed | Mashable | Adweek | PR Week | Elite Daily | People | OK! Magazine | Huffington Post | LA Times | Wall Street Journal | Business Insider | GQ | The Late Show with Jimmy Fallon | The Late Late Show with James Corden | The Daily Wire | HLN/Robin Meade | Delish | Billboard | The Takeout | The Onion | Marketing Dive | The Drum | MediaPost | Eater | So Many Shows | Econotimes | QSR Magazine | Food & Wine | Saturday Down South | Genius Kitchen | Business Journal | Nation's Restaurant News 〰️
…but most notably by Luke Skywalker.
Okay, enough chitchat.
These are my brands.
Aren’t they pretty?
You’ve heard of General Motors, therefore you should hire me.
Well, that may be true. But I do have some bad news…
No one cares about brands.
Admitting that is step #1. Sadly, most marketers skip it, forget it, or flat out refuse to believe it.
That’s why I’ve built a career out of finding answers to the question so many do not ask…
Why should your audience give a shit? 💩
Here’s how.
